A contemporary bridal boutique offering the ultimate wedding dress shopping experience has opened in Hull’s Fruit Market.

With an exclusive collection from some of the world’s most creative bridal wear designers, Ghost Orchid Bride brings an exciting blend of designer gowns, cool indie labels and unconventional chic to Humber Street.

Working on an appointment-only basis, owner Katey Headley provides a private boutique environment for brides to choose a dream dress, away from the hustle and bustle of a crowded fitting room, yet in the heart of the Fruit Market’s independent shops, bars and restaurants. 

Katey said: “Choosing a wedding dress is a very exciting experience, so we work incredibly hard to give our brides a fun, memorable and stress-free day.

“We operate a private appointment policy so brides can come along with friends and family, enjoy some music and a glass of Prosecco while they choose the perfect dress – it makes the day a really fun-filled and relaxing occasion.

“Our brides come from all over the country, so being in such a vibrant area surrounded by lively bars and restaurants means they can celebrate their day of wedding dress shopping with a nice meal and a cocktail or two.”

Already featuring dresses by top bridal designers such as Alexandra Grecco; Daughters of Simone; And For Love; and Chantel Lauren; Katey has recently added Australian bridal house Chosen by One Day and accessories brand A.B. Ellie to her range.

Katey added: “We work with amazingly creative designers who push boundaries within the bridal industry.

“Our brides are fashion conscious and want to wear something exclusive on their wedding day that will turn a few heads.

“Our styles range from minimal designs through to edgy elegance and we have a bridesmaids range as well.” 

Ghost Orchid Bride is the latest business to open in the Fruit Market, hot on the heels of new bar and brewery Taphouse Brewpub and soon to be followed by fashion boutique Tessies and urban gym The Temple.

Tom Watson, Development Surveyor for Wykeland, speaking on behalf of Wykeland Beal, said: “We’re delighted another local independent business has opened in the Fruit Market and one that is so original and distinctive.

“The retail element of the Fruit Market is now really taking off and adding to the whole experience for visitors.

“Our vision for the area is for it to be a unique, vibrant and cultural quarter where people live, work and play and that is very clearly now becoming a reality.”

Katey added: “Already I’m feeling a real sense of community with everyone being so friendly and welcoming. It’s a very exciting time for Ghost Orchid Bride.”

For more information on Ghost Orchid Bride visit www.ghostorchidbride.co.uk or follow the brand on Instagram and Facebook @ghostorchidbride; Twitter @BrideOrchid; and on Pinterest at @GHBride.