Hugh Rice has struck gold after winning the Independent Retailer of the Year award at the UK Jewellery awards.
The sparkling event saw the glitterati of the nation's jewellery designers and retailers descend on the Tower of London for a night of celebrations and achievements.
Industry experts made up the judging panel, and they deemed Hugh Rice to be the best candidate in a shortlist of nine independent retailers.
Hugh Rice has a store in St Stephens Shopping Centre, and St Stephens manager Jim Harris said: "Hugh Rice were one of St Stephens very first tenants back in 2007 and we have enjoyed watching the business prosper and grow – both in Hull and across the UK – it is therefore a tribute to all the hard work of Mike and Paul Rice and the great team around them that they should win this prestigious award."