Stunning models, cheerleaders, Miss. Hull, the burlesque ‘Scarlett Belles’ and the Fashion Week street team participated in a topless bus tour of Hull this week as the countdown continues to the Hull BID Fashion Week.

All dressed in the Fashion Week magenta pink and white – they took to the streets on one of EYMS Group’s open top buses on Saturday 23 April to promote the event, which runs for the whole of Easter week.

The bus took a series of tours of the city centre, enabling the 35 strong fashionistas to promote the event, attracting attention and raise the profile of Hull BID Fashion Week to the wider community.

The bus was dressed with 50 balloons, branded banners with music playing on every route.

Hull BID Fashion Week will kick off on Easter Monday, 25 April, and conclude the following Saturday, 30 April.

Activities during the week will focus on Hull’s three main shopping centres. St Stephen’s Shopping Centre will host a number of style events from 10am until 5pm from Monday 25 to Thursday 28 April.

Princes Quay Shopping Centre will be the venue between 11am and 3pm on Thursday 28 April for a Kate Middleton-themed catwalk show as well as displays of children’s fashions.

The Prospect Centre will also adopt the wedding theme on Thursday and Friday 28 and 29 April with an invitation to children to be a “Prospect Princess” for the day.

On Saturday 30 April the Hull BID Fashion Week will move into Holy Trinity Church with a series of catwalk shows between 11am and 4pm. The Church will also host displays by the young Colour Lounge Model Agency, featuring students from Hull College, a wide range of boutique stalls and a large Clothes Swap area, which enables people to freshen up their wardrobe by paying a modest fee to exchange clothes.

“Hull BID Fashion Week promises to deliver a lot of exciting activities and the topless bus tour is the ideal way to kick things off,” said Kathryn Shillto, Hull BID City Centre Manager.

“We’ll be aiming to show the public what sort of things will be happening during the week, capture their imagination and encourage them to look at what our fashion retailers have to offer, from the big stores to the independent traders.

“By using Holy Trinity Church we’re supporting an iconic city centre building and providing a spectacular setting for the Hull BID Fashion Week finale.”

Missed out on all the fun? Check this video link out: http://www.youtube.com/watch?v=WT_TekehQ1g

or view the photograph at http://www.facebook.com/HullBidFashionWeek