Bosses behind national bakery cafe chain Muffin Break are celebrating their Princes Quay store’s impressive first six months of trading. 

The store, which opened in December and is located on Level 2 of the centre, next to Primark, specialises in freshly baked produce and high-quality coffee, has benefitted from increased footfall at the centre and seen sales above average compared to others across the Muffin Break Group. 

Michelle Orr, Marketing Manager for the group, said: “We have been overwhelmed with the welcome we have received from the people of Hull. The store is performing very well and we look forward to this carrying on into the future.” 

The cafe’s positive trading performance is another success story for the centre, with other stores such as Dorothy Perkins, Topshop, Nando’s and Primark reporting boosts in trading following the centre’s 2017 redevelopment as a ‘hybrid’ shopping centre – with outlet and full priced shopping under one roof. 

“We were attracted to Princes Quay due to its strong line up of both outlet and high street brands,” Ms Orr added. “This retail mix has ensured strong footfall past our store and customer feedback so far has been very positive.” 

John Magee, Princes Quay’s centre manager, welcomed the news. He said: “Attracting a leading food and beverage operator such as Muffin Break was a real coup for Princes Quay, and it’s great to see that they’re performing so well. 

“With the new developments in our food offering, we hope to attract a greater range of operators, whom I’m sure will enjoy similar success to Muffin Break.” 

Ms Orr also explained the secrets behind the café brand’s success: “Nothing beats freshly baked food or coffee. At Muffin Break we believe the more good going in, the more good coming out. It is our mission to add a little goodness to people’s every day. 

“We don’t buy our products ready-made, as a lot of our competitors do, and go to great lengths to ensure the best ingredients go into our products - that’s what sets us apart.”