Superbowl UK Hull’s amusement arcade has been transformed into a SEGA Prize Zone. 

Part of a UK-wide agreement with SEGA Amusements International, the move will see £300,000 invested in the Prince Quay site, with some games exclusively available before general release. 

Titles that will feature at Superbowl UK Hull include Magic Arrow, Sonic Air Hockey, Daytona and Dream Crane. 

"Amusement and gaming is vital to enhancing our core bowling offer, which means we need to work with suppliers we can trust and rely upon to deliver the very best products and highest levels of service,” said Superbowl UK’s Paul Quaintance. 

“SEGA Amusements are continually developing new and exciting products and Superbowl UK will be test locations for some of these machines, so guests can experience these games some six months before anyone else in the UK.” 

The investment is the latest step in Princes Quay’s Quayside Level 1 development, which will turn the centre’s ground floor into a prime space for food and beverage providers. 

Sarah Smith, Marketing & Customer Services Manager for Princes Quay, said: “We hope our visitors will love the new SEGA Prize Zone at Superbowl UK Hull. These exclusive machines are a brilliant feature for the Quay and a great addition to our entertainment offering.” 

The new SEGA Prize Zone is open now at Superbowl UK Hull, on the ground floor of Princes Quay.