HullBID is on track for its most successful fashion week yet after revealing plans to use one of the city’s iconic buildings for its 2013 finale.

The highlight of HullBID Fashion Week, which for the past two years has attracted thousands of visitors to Holy Trinity Church, will this year take place at Hull Paragon Station and the transport interchange.

The move promises to create an electric atmosphere fuelled by the estimated 30,000 people who pass through the building every day as well as the fashion fans who make a special trip to enjoy the event.

Other activities organised by HullBID and its partners among the city’s large and small retailers will ensure the fashion week buzz extends throughout the city centre, with cat-walk style flash-mobs swooping on the shopping centres, bikers revving up to get the events off to a roaring start and live mannequins lining up alongside the dummies in display windows.

There will be an event to give students from local schools the chance to work alongside fashion professionals, a fashion business breakfast at Hull Truck Theatre and a Fashion Through the Ages celebration at the Hull History Centre.

Preliminary events will take place from Saturday 20 April and the HullBID Fashion Week will begin in full on Monday 29 April, culminating in the finale from 11am until 4pm on Saturday 4 May.

Kathryn Shillito, HullBID City Centre Manager, said: “Holy Trinity Church has been a fantastic venue for our finale for the last two years but we are always looking for new ideas and the move to the interchange will add a whole new dimension.

“With such heavy footfall in that part of the city we really are taking HullBID Fashion Week to the people, but we will make sure as ever that there are plenty of events elsewhere to embrace our three shopping centres, our major retailers and our independent fashion outlets who bring so much to the occasion.

“Fashion Week 2013 is not just about a new venue – there are also some great new ideas aimed at bringing businesses and their customers together and we really do expect it to be our best event yet.”

David Hatfield, Station Manager for First TransPennine Express, added: “We are working with HullBID to identify the precise locations around the interchange for the finale but this is an iconic building and it has great potential for an event like this.

“There are upwards of 30,000 people who come through here every day and they will be able to enjoy the fashion events on the day as well as some activities in advance.

“We’ve worked hard to improve the interchange with CCTV and other facilities to make people feel safer. There’s also the Philip Larkin statue and the new bench which add to the benefits for rail and bus passengers. Those improvements are ongoing and will help to make the interchange an idea venue for the Fashion Week finale.”

For full details of the HullBID Fashion Week events as they are confirmed visit: http://www.hullfashion.co.uk/