Vibrant nightlife, dazzling dining and quirky, independent shops are being showcased in a campaign designed to promote the delights of Hull city centre to people living on its doorstep and in the wider region.

The campaign has been produced in partnership between HullBID and Hull City Council’s Tourism Team and builds on brand Hull, promoting the city following its year in the spotlight as UK City of Culture 2017.

Enticing people with the phrase “We know a place… discover everything Hull has to offer”, the initiative combines traditional and digital media, from branded buses and newspaper advertising to radio adverts, online listings, social media and an army of bloggers.

The buses and print adverts are targeting communities throughout East Yorkshire and south of the Humber, and the campaign will also cover the areas closer to home, including the student market and residents of Hull and the surrounding area who often overlook the appeal of the city centre.

Hull City Council’s Tourism Team has also produced a Seasonal Guide for Hull to showcase some of the city centre attractions and events for the spring and summer and will follow up with another edition in October for autumn and winter.

Other ideas include producing a map showing a trail of some of Hull’s quirky delights and featuring food and drink businesses along the route, complete with walking distances.

Catherine Goble, HullBID Marketing and Events Co-ordinator, said the overall message will remind people of some of the great places, events, leisure and retail businesses we have in the city centre, and is aimed at visitors within a 45-minute drive time. 

Catherine said: “We will cover as much as we can to highlight the city’s permanent attractions and encourage people into seeing the city centre as a great day out. We will be promoting our city’s appeal to people of all ages and showing its character as a city of history and adventure which really does have something for everyone.”

City centre locations and attractions which feature in the images include Hull Marina, The Deep, the fountains in Queen Victoria Square and the Yum! Festival of Food and Drink at the Rose Bowl in Queens Gardens. Coffee shops line up alongside boutiques and arcades, and bars and restaurants full of quality and character.

Garry Taylor, city manager for major projects, said: “We are delighted to be working with HullBID on this campaign that highlights the brilliant things that Hull has to offer.

“Our city and city centre continues to go from strength to strength, with continued and diverse investment.

“From multi-million pound developments, to a thriving and unique independent scene, Hull is an incredible place that we should be proud to shout about.”