Yum! and JAZZ join forces in bumper festival package
29-07-2011 - 30-07-2011
Fine food and great music will be on the menu in Hull as two of the city’s summer festivals join forces to create a bumper package of hot sounds and haute cuisine.
The Yum! Festival of Food and Drink, which was launched last year by Hull BID, will team up with the Hull Jazz Festival, which is now in its 19th year.
The aim is to broaden the appeal of both events and attract bigger crowds than ever to help generate more trade for city centre businesses in all sectors.
Photographs: Yum and Jazz visit Gough & Davy, Paragon Street.
“We know from experience that by organising good quality events we can attract more people into the city centre,” said Kathryn Shillito, Hull BID City Centre Manager.
“The Yum! Festival of Food and Drink was a big success in its first year and the Hull Jazz Festival has been a favourite over the last 19 years. By bringing them together we are confident the benefits for businesses will be bigger and better.”
Hull Jazz Festival will take place at various locations around the city including Hull Truck Theatre, Fruit Space and Pave from 21-31 July.
The Yum! Festival of Food and Drink will be launched with a jazz night in a marquee in Princes Dock Street on the evening of Thursday 28 July.
Over the following two days – Friday 29 and Saturday 30 July – Yum! will present a series of activities within the city centre to support local food producers and restaurants and to promote healthy eating.
As a result of the partnership such events as cooking and tasting demonstrations and the Copper Saucepan award for up-and-coming chefs will take place against a backdrop of live jazz music throughout each day.
“It’s always been our philosophy to try and work with other events,” said David Porter, organiser of the Hull Jazz Festival.
“We know Yum! was a good event last year and we’re delighted to be joining forces. We’re looking at a series of activities over the Friday and Saturday with venues including Leonardo’s Bistro Bar in Princes Dock Street and Fruit Space in Humber Street.”
Feedback from last year’s Yum! event indicate it attracted an additional 28000 people into the city centre over the two days.
“We launched Yum! last year with a comedy night and it proved very popular,” said Kathryn.
“This year we will launch it with a jazz night in the Yum! Marquee and given that the jazz festival will be in full swing by then we’re expecting a lot of interest. The daytime activities on the Friday and Saturday will be ideal for families enjoying the school holidays.
“The Hull BID businesses that took part in the Yum! Food Festival last year were delighted with how the event raised their profile. We’ll be announcing some new ideas in the build-up to this year’s event and and we’re expecting to attract even more people.”
Full details of Yum! Food Festival and the Hull Jazz Festival will be publicised as they emerge in the local media and online at:
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